The New Cabin Experi

Southwest’s redesigned cabin became the focus of an announcement video highlighting the next generation of the onboard experience. I helped film the piece inside a Phoenix Airport hangar, working directly with the production setup around the aircraft. My role included assisting with large lighting fixtures, filters, and other equipment before supporting the actual filming inside the cabin. The video showcased Extra Legroom seats, new snacks, in-seat power, and larger overhead bins through a series of clean product-focused shots. I helped shape the visual environment so each feature could be filmed clearly and consistently. The final piece introduced the new cabin in a polished way while giving Customers a closer look at the upgrades they could expect onboard.

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Official Airline of the PPA Tour

Southwest’s role as the Official Airline of the PPA Tour came to life through a series of animated graphics displayed around the courts during the national finals. I developed the videos to promote key points of difference, using pickleball-inspired language such as “Bounce it!” and “In a pickle?” to connect the messaging directly to the sport. The motion graphics surrounded the court throughout professional matches, giving the brand consistent visibility during the event. Together, the videos served as a major brand-awareness element within Southwest’s PPA sponsorship.

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The New Aircraft Experience

A complete virtual walkthrough gives users the ability to explore Southwest’s new aircraft from the front galley to the rear cabin. I photographed the interior, captured the full 360-degree environment, and assembled the experience into a functional interactive tour. The project highlights seating, lighting, cabin finishes, service areas, and key aircraft features through a continuous point-to-point journey. I focused on clear navigation and consistent image quality so users could move through the plane without losing their sense of orientation. The final experience turns a complex aircraft interior into an accessible digital tour that can be explored at any pace.

Trading Card Landing Page

Southwest’s aircraft trading cards became the focus of a dedicated landing page designed to help Customers understand, collect, and share the series. I created the page structure, visual hierarchy, and card-based content system to make the program easy to explore across desktop screens. The design combines blueprint-inspired backgrounds, aircraft imagery, and bright brand colors to connect the digital experience with the collectible cards themselves. I organized the content into clear sections covering the program’s purpose, how to collect cards, upcoming releases, social sharing, and common questions. The final page gives the program a polished home while keeping the experience approachable for both new and longtime collectors.

Independence One | 4th of July Sale

America’s 250th anniversary became the focus of a Fourth of July sale built around the debut of Southwest’s new Independence One aircraft. I designed the campaign to pair a clear fare offer with the plane’s patriotic red, white, and blue livery. The layout uses a bright sky, open runway, and large-scale aircraft photography to give the promotion a clean, celebratory feel. I balanced the headline, price point, and booking call to action so the offer could be understood quickly across digital placements. The final creative connects a national milestone with a timely travel message while giving the new aircraft a central role in the campaign. This entire project was brought together by a custom render I built of this airplane!

Miss Essie’s 100th Birthday Flight

A surprise onboard celebration turned Miss Essie’s 100th birthday into a memorable social story. I edited the footage into a warm, upbeat video that captures the spontaneity of the moment and the care shown by the flight crew. The final piece centers on her reaction, the handmade birthday crown, and the shared excitement inside the cabin. I shaped the pacing to feel personal while keeping the story clear for a short-form social audience. The result highlights a meaningful customer moment and the sense of connection that can happen during travel.

More Ways to Book the Journey

A Priceline partnership campaign expanded Southwest’s presence across the travel-booking journey with a flexible family of digital advertising assets. Destination imagery, clean blue space, and a straightforward booking message carried across hero placements, app units, native modules, companion banners, and multiple display sizes. The campaign was developed and adapted across each format to maintain visual consistency while fitting the distinct requirements of Priceline’s platform.

An Award, Worn Proudly

Recognition from The Wall Street Journal became a highly visible piece of aircraft branding through a large-format vinyl decal created for the exterior of a Southwest plane. The artwork combined the accolade with a bold, graphic treatment designed to remain clear at scale, then was carefully positioned above the Southwest heart beside the front entrance door. The work moved from clean production artwork through an aircraft mockup, accounting for the fuselage surface, placement, proportion, and real-world viewing distance.

Dallas, Connected

A locally focused Dallas newsletter brought together route growth, destination inspiration, company transformation, and community investment in one cohesive editorial experience. The design used modular storytelling, strong local imagery, and a clear visual hierarchy to move readers through a wide range of updates without losing momentum. The newsletter system was developed across each section to keep the content approachable, distinctly Dallas, and connected to Southwest’s broader story.

A Presale Worth Cheering For

A Chicago Cubs email campaign brought the atmosphere of a summer game at Wrigley Field into a focused presale experience for Southwest customers. Stadium imagery, team-inspired color, and a clear promotional hierarchy created an energetic path from announcement to ticket access. The email artwork was developed to balance the excitement of the partnership with straightforward details and a polished, easy-to-scan layout.

Knoxville, Ready for Takeoff

Southwest’s arrival in Knoxville marked the airline’s first service to the city, introduced through a destination-led email announcement. I built the creative around a bold “Knock, Knock Knoxville” message, pairing layered mountain scenery with a warm sunrise gradient to capture the character of East Tennessee. The layout balanced the new-service announcement, launch timing, and booking call to action within a clear mobile-first hierarchy. Supporting teaser copy and visual clues helped build anticipation before revealing the new destination.

Watch Us Fly

“Watch Us Fly” was created as a company-wide rally cry designed to inspire Southwest Employees and reinforce the energy behind the brand. I joined the production intending to help recruit extras, then quickly stepped into an assistant to the director role once filming began. Throughout the shoot, I supported the film makers with shot composition, staging, and overall production decisions. The experience gave me the chance to contribute both creatively and practically while helping shape a piece seen across the company. The final film brought Employees, Customers, and operational teams together in one unified story about pride, momentum, and what comes next. One of the most personal moments was seeing my friend Cale appear as one of the pilots featured in the production.

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Heart for the Game

A college football sweepstakes campaign connected the energy of SEC game day with the possibility of a Southwest getaway. Stadium lighting, bold field textures, and a deep blue-and-gold palette carried the promotion across email, homepage, mobile, app, in-flight, special-offer, and landing-page placements. The campaign was developed and adapted across each format to preserve its competitive energy while keeping entry details and calls to action clear.

The Big Game

A championship football promotion expanded into a complete digital campaign built to sustain excitement from launch through the final reminder. Premium stadium imagery, bold lighting, and high-energy graphic details carried the experience across landing pages, a multi-message email series, rotating banners, and special-offer placements. The campaign system was developed and adapted across each format, maintaining a consistent game-day atmosphere while shifting hierarchy and urgency throughout the promotional timeline.

Meet Me in St. Louis

A locally focused fare sale invited St. Louis travelers to turn a familiar skyline into the starting point for their next trip. Gateway Arch imagery, warm destination light, and a clean promotional hierarchy extended across email, homepage, mobile, app, booking-path, and special-offer placements. The campaign was developed and adapted across these formats to keep the local connection immediate while making the fare offer simple to recognize and act on.

A New Cabin, In Motion

Project USA translated Southwest’s evolving cabin experience into a polished motion story for a broad audience. The final animation brought together aircraft-interior imagery, product details, interface moments, and carefully paced transitions to communicate a more modern journey from booking through boarding. The work shaped and refined the visual sequence across storyboard, compositing, motion, and final delivery, balancing product clarity with a cinematic sense of progress.

Prime Day, Travel Ready

A major retail moment with Amazon became an invitation to turn everyday shopping energy into future travel. I developed the campaign across landing-page, display, owned-communications, and promotional placements, bringing two brand worlds together through deep blue fields, bright travel photography, and a flexible card-based system. The final work keeps the partnership clear while giving flights and Rapid Rewards points distinct, easy-to-navigate paths.

We followed this Amazon partnership up with a series of gift card offers. The following video featured “The gift that keeps on giving” and nods to various vacation activities a customer could go on when shopping through Amazon and buying one of our gift cards!

Two Teams, One Inbox

A pair of Denver sports emails brought distinct energy to Southwest’s partnerships with the Colorado Avalanche and Denver Nuggets. Each execution translated the team experience into a focused email format, balancing bold game-day imagery with clear hierarchy and a natural connection to travel. The work shaped two coordinated but individual visual stories, adapting composition, color, and pacing to reflect each team while keeping the Southwest experience cohesive.

A Head Start on Rewards

A new-member Rapid Rewards campaign welcomed travelers with a 3,000-point incentive and a clear path into the program. The visual system extended across landing pages, email, app, mobile web, homepage, and special-offer placements, combining approachable travel imagery with a straightforward rewards message. I developed and adapted the campaign assets across each format to keep the onboarding experience consistent, inviting, and easy to navigate.

The Season for Saving

A year-end travel campaign brought warm-weather escapes, snowy getaways, and limited-time fares into one flexible seasonal system. Deep navy backgrounds, metallic holiday accents, and destination imagery carried the message across email, homepage, mobile, app, booking-path, and promotional placements. The campaign was developed and adapted across these formats to balance the energy of holiday savings with clear destination choices and a consistent visual rhythm.