A major retail moment with Amazon became an invitation to turn everyday shopping energy into future travel. I developed the campaign across landing-page, display, owned-communications, and promotional placements, bringing two brand worlds together through deep blue fields, bright travel photography, and a flexible card-based system. The final work keeps the partnership clear while giving flights and Rapid Rewards points distinct, easy-to-navigate paths.
We followed this Amazon partnership up with a series of gift card offers. The following video featured “The gift that keeps on giving” and nods to various vacation activities a customer could go on when shopping through Amazon and buying one of our gift cards!