Southwest’s role as the Official Airline of the PPA Tour came to life through a series of animated graphics displayed around the courts during the national finals. I developed the videos to promote key points of difference, using pickleball-inspired language such as “Bounce it!” and “In a pickle?” to connect the messaging directly to the sport. The motion graphics surrounded the court throughout professional matches, giving the brand consistent visibility during the event. Together, the videos served as a major brand-awareness element within Southwest’s PPA sponsorship.
