I created a fun video crossover between Southwest Airlines and Southwest Getaways. The social video starts with an overhead shot of a plane, but instead of staying inside the Instagram post, it breaks right through the interface and rolls into content from the Getaways channel.
The idea was to make the collaboration feel surprising and playful while connecting both brands in one seamless moment. By letting the plane break the rules—and the frame—the post turns the Instagram interface into part of the animation and gives the transition a little extra personality.
Here is a link to the post: Watch Here