America’s 250th anniversary became the focus of a Fourth of July sale built around the debut of Southwest’s new Independence One aircraft. I designed the campaign to pair a clear fare offer with the plane’s patriotic red, white, and blue livery. The layout uses a bright sky, open runway, and large-scale aircraft photography to give the promotion a clean, celebratory feel. I balanced the headline, price point, and booking call to action so the offer could be understood quickly across digital placements. The final creative connects a national milestone with a timely travel message while giving the new aircraft a central role in the campaign. This entire project was brought together by a custom render I built of this airplane!