Southwest’s aircraft trading cards became the focus of a dedicated landing page designed to help Customers understand, collect, and share the series. I created the page structure, visual hierarchy, and card-based content system to make the program easy to explore across desktop screens. The design combines blueprint-inspired backgrounds, aircraft imagery, and bright brand colors to connect the digital experience with the collectible cards themselves. I organized the content into clear sections covering the program’s purpose, how to collect cards, upcoming releases, social sharing, and common questions. The final page gives the program a polished home while keeping the experience approachable for both new and longtime collectors.