The HEXBUG® Style Guide is a tool that I was challenged to create in order to assist design agencies outside of our company in using our branding elements correctly. We wanted to lay out exactly which colors to use, how our logo should be treated and how all of our other elements work together to form our over all HEXBUG® brand.

This was one of my first large scale projects within inDesign. I had to learn the ropes and meet a deadline at the same time. The model proved successful and has been mirrored multiple times for our various other toy brands.

Other Contributors: HEXBUG® Design Team

HEXBUG® is a registered trademark of Innovation First, Inc. ©Copyright 2014. All rights reserved.