HEXBUG® and VEX® Robotics teamed up to launch a brand new line of construction sets. Now kids can actually build their favorite HEXBUG®! These sets all come with a series of connecting plastic pieces that can be snapped together to build all four different sets. Once the bug is complete it can even be remote controlled to walk or roll around the room.

This project became my baby for 4-6 months! I was set in charge of designing most everything from the ground up. The packaging, instruction manuals, website and advertising consumed many of my hours while on the clock at HEXBUG®.

This project helped me understand every aspect that is required when creating and forming a brand. I learned how all elements should support one another, no matter what medium is being used. All in all I feel this product will be a giant success for HEXBUG®!

Other Contributors: HEXBUG® Design Team

HEXBUG® and VEX® Robotics are registered trademarks of Innovation First, Inc. ©Copyright 2014. All rights reserved.