As a partner Valentine's Day campaign, I designed a promotional email for Southwest Airlines that brought together a collection of offers to help Customers celebrate the holiday while earning Rapid Rewards points.
This project required balancing multiple partner brands, including 1-800-Flowers, Laithwaites Wine, and Rapid Rewards Dining, while maintaining Southwest's visual identity throughout the experience. My goal was to create a layout that was easy to navigate, visually engaging, and encouraged Customers to explore each offer as well as discover additional promotions online.
Shown above is the final email design, featuring each partner promotion within a cohesive campaign that aligned with Southwest's brand standards while supporting both partner and business objectives.