For this Existing Card Member holiday campaign, I designed a flexible digital experience that encouraged Southwest Rapid Rewards Credit Cardmembers to finish the year strong by earning 3X total points on eligible purchases.
I developed the visual system across the email hero, email split, registration page, app and mobile placements, homepage promotion, booking banners, and My Account touchpoints. My goal was to give the offer a polished seasonal energy while keeping the card imagery, registration message, and Companion Pass benefit clear across every format.
Shown above is the finished campaign system, built to feel cohesive at every customer touchpoint while supporting Southwest and Chase business goals.