A personalized year-end recap turned each customer’s travel activity into a shareable, data-driven experience inspired by the format of Spotify Wrapped. I designed the email system to highlight each member’s total flights, Rapid Rewards points, redemption activity, status, and other unique milestones from the year. The campaign was built to scale across about 29 million recipients while still making every message feel personal. I used bold color blocking, modular content cards, expressive photography, and concise copy to keep a large amount of information easy to scan. The final design balanced celebration, loyalty recognition, and future travel prompts within one connected email journey.