Real-time bag tracking gave customers a clearer way to follow checked luggage from the airport counter to their destination. I designed this campaign to introduce the new feature through simple visuals that connect physical baggage handling with digital status updates. The creative focuses on key moments in the journey, including tag printing, aircraft loading, and arrival. I used close-up luggage photography, ramp imagery, and clear progress graphics to make the process easy to understand at a glance. The final campaign presents the feature as a practical tool that gives travelers more visibility and confidence throughout their trip.
Unused Storyboard Idea
