HEXBUG® released an underwater robotic fish known as Aquabot™ 2.0. The Aquabot™ brand originated the year before with the first generation of fish but was later redesigned when the latest generation was released.

As a part of a team effort we built this package from the ground up. Starting with the dielines, I was able to establish the structure of the package then dressed the box with our Aquabot™ 2.0 artwork and product renders. The window on the front of the box showcased the product itself along with the bowl that was included in the package. Information on the back of the box demonstrated how the toy works and what key features make the Aquabot™ 2.0 fish the right choice for any kid.

Other Contributors: HEXBUG® Design Team

HEXBUG® and Aquabot™ are registered trademarks of Innovation First, Inc. ©Copyright 2014. All rights reserved.