A fast-moving family of arena animations brought Southwest messaging into the San Jose Sharks game-day environment across L-wrap and full-fascia displays. I built the motion system around vivid blue fields, sweeping red-and-yellow brand ribbons, aircraft imagery, and hockey-inspired copy such as low-fare frenzy, power play, and hat trick. Each composition was adapted to the venue’s unusually wide screen formats so the campaign remained bold, legible, and energetic from anywhere in the arena.