A full digital takeover brought Southwest energy into the Baltimore Ravens game-day ecosystem across web, mobile, email, video-player, and concourse placements. I developed the 2024 static asset family around dramatic purple environments, sharp black-feather motion, and bright red-and-yellow brand accents, adapting the system to everything from narrow leaderboards to full-screen mobile formats. The result stays cohesive across radically different dimensions while preserving the intensity of the venue experience.