The launch of Peet’s Coffee onboard Southwest created an opportunity to connect a familiar cabin ritual with a warm, premium visual system. Rich coffee tones, product-focused imagery, and refreshed cabin details extended across in-flight placements, app and mobile modules, homepage assets, tray-table concepts, and printed napkin explorations. The work developed and adapted this partnership across physical and digital touchpoints, keeping the experience inviting, cohesive, and grounded in the onboard moment.