While working on the JCPenney Marketing Team I had the pleasure of writing, storyboarding and directing a partner commercial with the Dallas Cowboys! From conception to final distribution, this project was such a blast to work on!
The story behind this ad was to showcase that JCPenney offers a wide variety of official Dallas Cowboys merchandise at an affordable price! Whether going to a game or hosting a watch party, JCP has all of the clothing, hosting items and decor that you need!
The storyboard below showcases the entire process while the video above is the final version that aired!