Cutting edge cell phone retailer "Next Express" can be found in major malls across the country. However, before they got their start, the start-up team was in desperate need of a logo and corporate branding to use moving forward.

The soft edges of the word "NEXT" is relatable to the round edges of a common text messaging bubble while the sharper edges of "EXPRESS" speak to the speed and swiftness of their service. Accompanied by the variety of mobile device silhouettes and speech bubble in the "R," the branding proved hard to miss when strolling by. Everything shown above was inspired by a modern-day smart phone UI while the colors communicate new and fresh deliverables. 

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